Raising the Roof
Toque Tuesday

1 in 150 Canadians will experience homelessness. And veterans are 2 to 3 times more likely to end up without a roof over their heads. To bring these – and other – shocking stats to life, we took over Nathan Phillips Square with mannequins representing those who may find themselves facing hard times. So now the question remains: what will the other 149 Canadians do? 

This campaign was accompanied by video, digital, and print.

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Designers: Dejan Djuric, Marcello Hong